About — Max Larsson

MAX LARSSON / ABOUTSWEDEN — WORLDWIDE

CINEMATOGRAPHER / CREATIVE DIRECTOR

18 years creating images for film, music and brands. Today, the same visual instinct shapes what comes next.

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01 / PRACTICEIMAGE-MAKING, IN MOTION

A visual language shaped by film, expanded by new tools.

Max Larsson is a cinematographer and creative director with over 18 years of experience across commercials, music videos and brand storytelling. His work includes projects for Volvo, IKEA, Spotify and Uber.

Starting as a Director of Photography, Max developed an approach rooted in craft, precision and storytelling. He now brings that same cinematic eye to creative direction and AI-driven filmmaking.

Based in Sweden, Max is Creative Director at Wonder Studios, leading work at the intersection of film, technology and AI. Before joining full-time, he contributed to productions connected to Lewis Capaldi and The Wolf of Wall Street.

02 / EXPERIENCESELECTED COLLABORATIONS

The work behind the work.

Commercials: H&M, Volvo, GANT, IKEA, ABSOLUT, Liseberg, Spotify, ADIDAS, Ecco, Elite Hotels, Singular Society, Level Shoes, Stressless, KappAhl, INDISKA, Lifeproof, Truecaller, Sweet Protection, Sainsbury, Nectar, Blossa, Zeta, MTR Express, CLWR, 6IXTY 8IGHT, BlueAir, Uber, Finnair, Philip Morris
Music promos: Benjamin Ingrosso, Sabina Ddumba, Loreen, Johnossi, Moderat, Håkan Hellström, OIAM, AVICII, Urban Cone, Tussilago, Peter Björn & John, Dennis Graham, Amanda Winberg, Sam Way, Block 44, Maria Hazell, Million Stylez, Breakup, Young Squage
Directors: Aksel Jermstad, Hamza Sultan, Cedric Dubourg, Maceo Frost, Magnus Renfors, Adam Berg, Johan Lindeberg, Henry Moore Selder, Andreas Kleiberg, Neil Harris, Johannes Ring, Andreas Öhlund, Joakim Behrman, Olof Lindh, Magnus Rösman, Kalle Haglund, Noam Griegs, Adam Falk, Robin Günther, Jason Evans, Olle Bengtsson, Calle Wahlström, Emanuel Danneman, Petrus Olsson, Claes Nordwall, August Segerholm, Magnus Magnusson
Production companies: Soixante Quinze (75), HYPEBEAST, Tinagent, B-Reel Films, INDIO, Acne, Smuggler, Hobbyfilm, Lucky Punk, Bacon, Pier59Korea, Diktator, Matador, Made to Order, HELLOPRODUCTION, L1 Productions, Bruto Studio, FOLKSTUDION, Rosco Production, crosby, Native Content, Storyfire

03 / NEW TOOLS

The medium changes. The eye remains.

Max explores how traditional filmmaking and generative tools can work together. Creative partnerships include Dreamina AI (Seedance), Luma, Google DeepMind (Flow), Kling, LTX Studio, Runway, Higgsfield, Krea, Freepik, Topaz, Magnific, Reve and OpenArt.

He is also co-founder of Safu Studio.

04 / SELECTED NOTESFILMS & RECOGNITION

Beyond the frame.

Short films

Hyenor
Cold Seduction
Colors of Winter
OM
ValhallaVágr — Freddie Meadows

Awards & selections

Official Selection, Bokeh Fashion Film Festival, Cape Town — Moderat, Eating Hooks
SPORTEL Awards, Best Slow Motion Prize — Colors of Winter, Monaco
Official Selection, Kendal Mountain Festival — Ishtar x Tussilago

Nominations

Echo Award, Best Music Video — Moderat, Eating Hooks
Grammis, Best Music Video — Moderat, Eating Hooks
Berlin Fashion Film Festival — Moderat, Eating Hooks
Grammis, Hip-hop Music Video of the Year — Sabina Ddumba, Effortless
SXSW Film Festival, Best Music Video — Ishtar x Tussilago